Trail on rocky mountain landscape under cloudy sky.

About SAA & Membership

Established in 1937, Stowe Area Association (SAA) is a 501(c)(6) nonprofit member-based marketing and sales organization with the primary purpose of promoting the Stowe, Vermont region as a vibrant, world-class destination. Our mission is to market and sell the natural beauty of Stowe, its cultural and recreational opportunities and member businesses, while simultaneously enhancing the quality experience for our guests and the quality of life of the residents, in a manner which improves the economic well-being of the community and consciously promotes environmental integrity.

Waterfall surrounded by autumn trees and rocks.

Known outwardly as Go Stowe, SAA operates the Stowe Visitor Information Center located in the heart of Stowe’s historic Village. Go Stowe operates central reservations for Stowe-area lodging properties and has all the resources needed to plan a trip to Stowe, Vermont. Our local vacation planning experts help guests reserve lodging, plan out activities to do, attractions to see, places to shop and restaurants to dine out.

SAA Declaration of Inclusion

Stowe Area Association (SAA) is committed to the diversity, equity, inclusion, and accessibility of all individuals. SAA strives to foster a welcoming and inclusive travel destination and community, regardless of ethnicity, culture, gender identity, sexual orientation, racial background, or ability. We acknowledge there is still much work to do, and we at SAA are committed to leading these conversations, along with the Town of Stowe, to cultivate a community where everyone feels welcome.

Join SAA 

Why SAA

As a member-based destination leadership organization, Stowe Area Association offers a variety of services and benefits for members

Membership Benefits

Stowe Area Association is a member-based destination marketing organization with over 200 members. We build relationships with our members to continue to strengthen the Stowe brand.

SAA Staff & Board

Go Stowe is guided by a dedicated team of staff and board members who share a deep commitment to the community and a passion for showcasing all that Stowe has to offer.

All Businesses

Explore the local businesses that bring Stowe to life, from shops and restaurants to services and more. Use the directory to find what you need and support the heart of the community.